Choosing Garment Colours Online

Use the selected variant and clear questions to reduce uncertainty when choosing colours on a screen.

Check variant consistency

Make sure the colour label and displayed photographs correspond to the option you selected. Screen settings and lighting can change the apparent shade. If a precise match matters, tell the team what you are matching and ask what confirmation is possible.

Avoid cross-batch assumptions

Do not assume two separately photographed products or different purchases will have an exact shade match. For a coordinated or bulk order, explain that requirement before acceptance. Review the applicable terms if a colour concern affects your buying decision.

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